5 Useful App Monetization Strategies

07/10/2017

Here are a few of the best options to monetize your app:

In-app purchases

In-app purchasing is a common strategy to monetize your app and gives a convenient solution to offer a wide range of services or goods, as well as installing the paywall that unlocks new features or content within the application. This type of monetizing method should be made seamless and enjoyable in order to increase sales.

Subscriptions

The ability to use subscriptions can depend on the type of app. When subscriptions are a viable option, it is a useful way to create a reliable and consistent revenue stream. This method is most effective when able to keep adding the fresh content material. Most users are unlikely to subscribe to an app if the content isn't kept fresh and updated on a daily basis. The short update cycle is a great way to get repeat customers who are likely to visit your own app at regular intervals.

Ads

For the apps where subscriptions or even in-app purchasing isn't a practical option, it may be worth including the well placed ads. A major issue with using ads is to avoid impacting the customer's all-round experience. The ads shouldn't disrupt the basic use of the app. Most of the modern ad networks offer targeted advertisements which can significantly help to improve the potential income. The actual irrelevant adverts can lead to a poor user encounter and can even make the customer turn off.

Sponsorship

One strategy that can be highly effective is sponsorship. This type of making money with approach takes more effort compared to utilizing ads because it is necessary to put in the time and effort to find a relevant sponsor. Sponsorship can be a very rewarding option as well as increases customer engagement and gives more control of the advertising.

White-labeling

A revenue model that is worth considering is the white-label route. The process of thinking up ideas and also building the apps is quite expensive along with time-consuming. In order to benefit from this process, an software creator can package in addition to white-label the actual app so that it can be sold on to other businesses. Any business that buys the code can add their branding and start selling it to their clients. Check over here for more details.